BRAND

The story of Palache is indistinguishable from its founder and namesake. May started the brand as a reflection of her own personal journey. Her evolution and growth as a woman, born in London and growing up in Doha.‘To experience the elegance and tastes of Qatar was matched only by the energy and entrepreneurialism of London. Palache is all about those different cultures I’ve called home’.

May is continually inspired by creative tensions and energies between the UK, the Middle East, and North Africa, the lands of her ancestral heritage. ‘Palache is infused with and influenced by all the incredible women I've met in all these places. The conversations we have together about their choices, identities and finding themselves through their unique styles’.

More than just a clothing line, Palache is an open book, each item of clothing a sentence in its story, each design a page in its creation. An oasis and a sanctuary, where women of every background can discover a piece that resonates and becomes a part of their own narrative.